Creativity is all about looking at things in a new way…just like in this cool video

This comes by way of Sharon Creech and facebook.  As Sharon says, it’s brilliant.  Thanks for sharing it.  If you like it pass it on.

The writer and director is Adam Pesapane, known as PES .  You’ve probably seen his work on TV commercials but didn’t know it was his. According to Wikki,

Director Michel Gondry was quoted in Paste Magazine as saying “Clicking on a PES film is to open a safe and suddenly see a million ideas glittering and exploding. The only reason you close the door is to re-open it just after and discover what will pop this time.”

This could not be more true.  PES has a lot of very cool films under his belt, so check some of them out.  I think you can also follow him on twitter.